Wednesday, March 27, 2013
There’s something I don’t understand about the sale of software. Why do companies have resellers? Why do they want you to buy through their resellers?
Why would we want to buy it via a reseller? Why would we go to their website to buy the software – then decide that we want to buy it through another company who is probably going to charge us more for the same thing?
Is it some out-dated thing that hasn’t properly died yet but will quite soon?